Brand and Business Value
Gabriel provides brand and creative intelligence to private equity firms, family offices, and the founders they back, reading what makes a business distinctive and translating it into positioning, narrative, and growth that can be valued and forecast.
The case is commercial. Intangible assets now account for around 92% of the S&P 500’s market value. With the decade of easy multiple expansion over, Bain estimates that a typical buyout needs 10 to 12% annual EBITDA growth to deliver the returns that 5% once secured, so value must now be built inside the business. That growth depends on how a company is perceived, chosen and priced: in McKinsey’s study of 300 listed companies, those leading on design grew revenue 32 percentage points faster than their industry peers over five years, with shareholder returns 56 points higher.
As an independent adviser, Gabriel has worked with investors, private equity firms and founders in Brazil and the UK, supporting real estate and hospitality expansions, brand venture advisory, and project reviews for family offices and private equity firms. His brand temperature analysis measures how a brand is read today, by its clients, its market, and its own teams, and where its next value lies. From that diagnosis, he leads the execution, assembling and directing the creative teams each project requires.
Advisory and services
- Brand temperature analysis
- Brand due diligence before an acquisition
- Project reviews for family offices and private equity
- Brand venture advisory
- Real estate and hospitality brand expansion
- Repositioning and brand plans for the first hundred days of ownership
- Brand architecture for portfolios and acquisitions
- Investor narratives and equity stories ahead of an exit
- Leadership and internal communications through change
- Brand books, campaigns and films
Further reading: The Person Private Equity Can’t Buy, on difficult founders, the value of obsession, and the assets no balance sheet records.